Highlighting Dusit’s thoughtful, holistic and technology-focused approach to events, the event also featured a live-yet-silent beachside concert hosted by Sounds of Earth. Featuring music specially composed to raise awareness of the environment – both lyrically and sonically – the live performance was beamed to the audience via wireless headsets, allowing them to soak up the atmosphere and enjoy a shared experience amongst nature without any noise pollution. Guests also enjoyed an exclusive dinner featuring healthy ingredients from Dusit Thani Hua Hin’s own organic gardens.  

“With borders closed to international travel, and stringent regulations for social distancing in place, the tourism industry – a major economic contributor to Thailand  – has been hit particularly hard by the COVID-19 pandemic, and we wanted to do our part to help support hotel operators, travel agents, event organisers, and all other impacted parties by hosting an innovative travel and event experience which we hope will serve as a model for our industry’s sustainable success in a post COVID-19 world,” said Ms Suphajee Suthumpun, Group CEO, Dusit International.

“With mass tourism grinding to a halt during COVID-19, we have all seen with shocking clarity how much our environment had been strained by the sheer volume of visitors our destinations had previously hosted. As nature has regenerated, we have been reminded of our duty to protect the planet, not just for future generations, but also for ourselves. Put simply, we cannot return to the old way of doing things. Now is the time for the tourism industry to pause, reset and reassess the impact of our operations on the environment and work towards establishing new models that allow us to focus on quality tourism while educating and informing travellers about their responsibility too. In short, now is time to return with purpose, and we are delighted to partner with Sounds of Earth, the TAT and TCEB for this special showcase, which demonstrates our shared vision to build new foundations for sustainable tourism and environmentally friendly events in Thailand,” said Ms Suthumpun.

“Music is a powerful medium for driving positive change – especially when it is enhanced by technology. Our new style of high-tech music events demonstrates how concerts can be held safely and sustainably in the new normal. Free from noise pollution and allowing for social distancing, Sounds of Earth’s events are kind to the environment and serve as a good model for quality, responsible tourism. We look forward to seeing our green music solution implemented at similar events in the future.” said renowned Thai singer and musician, John Rattanaveroj, founder of Sounds of Earth and an executive of Splash Interactive Company.

Group Wide, Dusit has also rolled out several new services designed to offer extra convenience, experience and value across all aspects of the guest and customer journey.

This includes Dusit Care – Stay with Confidence services, which comprise, amongst others, officially certified, heightened standards of hygiene and cleanliness; flexible check-in and check-out; anytime breakfast, the introduction of mobile payment methods, and more operational enhancements designed to bring utmost peace of mind to guests.