The Holiday Inn & Suites Penang Prai is stepping up its sales and marketing game with the appointment of seasoned hospitality professional Ms Bee Ai Khor as Director of Sales and Marketing (DOSM), adding fresh commercial firepower to the hotel’s growing team.

Bee Ai joins the property with years of experience in the hospitality industry, most recently serving as Group Director of Sales and Marketing for Iconic Group, where she oversaw the sales and marketing functions for The Iconic Marjorie Hotel Penang, Iconic Regency Service Residences and Iconic Hotel. Her career has given her strong exposure to the competitive sales and marketing landscape, as well as a deep understanding of the Penang market and its diverse hospitality segments.

In her new role, Bee Ai will report to Nick Ng, General Manager of Holiday Inn & Suites Penang Prai, and will spearhead the hotel’s sales and marketing efforts as it continues to strengthen its presence in Penang’s mainland.

For Bee Ai, the new appointment comes at an exciting juncture. With Prai emerging as an increasingly important business and commercial hub, she sees significant opportunities to position the hotel as a preferred choice for corporate travellers, meetings and events, leisure guests and the wider business community.

Armed with industry experience and an extensive network of contacts, Bee Ai hopes to bring fresh ideas, stronger market engagement and new business opportunities to the property.

“I’m excited to be joining Holiday Inn & Suites Penang Prai and to be part of a team that is building something with great potential,” said Bee Ai to Penang Hyperlocal.

“There are many opportunities in the mainland market and I look forward to connecting with our partners, clients and the wider business community to create new avenues for growth.” she added.

Her priorities will include strengthening relationships with key corporate and industry partners, expanding the hotel’s reach across key market segments and further raising awareness of the property as a destination for business, events and leisure.

Located in the heart of Prai and positioned close to the region’s major industrial and commercial hubs, Holiday Inn & Suites Penang Prai is well placed to tap into the growing business ecosystem in Penang’s mainland. The property opened in 2025 as Malaysia’s first Holiday Inn & Suites, with 332 rooms and suites catering to both business and leisure travellers.

With Bee Ai now taking the commercial helm, the hotel is looking to build on its early momentum and further strengthen its connections within Penang’s hospitality, corporate and business-events landscape. It is a new chapter for Bee Ai and another step forward for Holiday Inn & Suites Penang Prai as it sets its sights on bigger opportunities in the market.