Carlsberg Malaysia invests RM3.5million for coffeeshop operators business recovery
V. Sivaji | 11 May 2020 | 0 | Events , Happening Now , Hotels , Live , News , Travel
With most of the business operations affected by the Covid-19 pandemic, it is only timely that Carlsberg Malaysia reaches out to help one of their trade partners.
This time around, they have invested a RM3.5million subsidy for the smoother business resumptions for coffee shop operators and promotion to smoothen traditional eateries’ business recovery following the impact of the pandemic.
The fund is Carlsberg’s pledge of solidarity and support towards the Malaysia Singapore Coffee Shop Proprietors General Association (MSCSPGA) by subsidising the utilities payment, up to three months, of 1,000 small and medium-sized coffee shop operators nationwide.
In addition, the brewer while also run a price-off promotion that enables participating coffee shops to make higher profitability with every bottle of Carlsberg Smooth Draught sold.
From May to July, consumers can enjoy RM1 off on big bottles of Carlsberg Smooth Draught (580ml) at participating coffee shops, where Carlsberg will donate an additional RM0.50 per bottle sold to operators in hopes of increasing their profit margin for a smoother recovery towards the gradual lifting of the Movement Control Order (MCO).
“Coffee shops are integral to the local F&B market by serving thousands of Malaysians daily in their neighbourhoods and we are grateful for their support of our brands.
“This initiative is the result of collaboration and endorsement by the Malaysia Singapore Coffee Shop Proprietors’ General Association (MSCSPGA) on how Carlsberg can help provide relief to low-income coffee shop operators
who have been financially impacted by the Covid-19 outbreak.
who have been financially impacted by the Covid-19 outbreak.
“Taking a cue from Carlsberg Smooth Draught’s ‘smooth’ brand identity, our investment of RM3.5 million intends to smoothen their recovery as business picks up by defraying their burden of fixed operating costs.” Stefano Clini, Managing Director of Carlsberg Malaysia
He also urged beer lovers to also play a part in supporting their local coffee shop or food court simply by enjoying RM1 off Probably The Smoothest Beer, where
they pledge an additional RM0.50 to the operator for every big bottle of Carlsberg Smooth Draught sold.
they pledge an additional RM0.50 to the operator for every big bottle of Carlsberg Smooth Draught sold.
“Following the Covid-19 pandemic and the MCO in Malaysia, coffee shop operators have suffered daily losses up to 30% as business has been more than sluggish.
“With Carlsberg Smooth Draught’s efforts, we hope to see that this programme will help low-income operators to survive these difficult times. In fact, I’m glad that Carlsberg has also helped to promote the list of participating F&B operators open for delivery and takeaway during the MCO period on social media.” said MSCSPGA president Datuk Ho Su Mong.
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