Malaysian drinkers seeking a refreshing brew with a unique twist can now try the 1664 Rosé is a premium wheat beer with a hint of raspberry.

It is the newest addition to Carlsberg Malaysia’s wheat beer line-up since the introduction of its best-selling 1664 Blanc in 2011.

1664 Rosé gets its name from its delicately hazy, pink-amber brew as well as its light and refreshing taste with aromatic undertones of fruity raspberry, which is definitely a twist on conventional brews with its unique and distinctive taste profile. 

Malaysia is the second country in Asia to introduce this variant, giving consumers a refreshing addition to wine and lagers on a social night-out or in the comfort of their homes.

“Our 1664 Blanc is the best-selling wheat beer in Malaysia, and now we are excited to share more good taste through the introduction of 1664 Rosé, giving our consumers more choices among wheat beers on the market.”

“We are doubly proud that Malaysia has been selected as the second Asian market after China to welcome this new variant with cheers of ‘Bonjour, 1664 Rosé!’

“With its light, refreshing taste and well-balanced flavour, 1664 Rosé caters to a wide range of drinkers seeking more variety and we’re excited to launch this brew just in time for the year-end festive season,” said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

To introduce 1664 Rosé, Carlsberg Malaysia is offering consumer promotions and an exciting augmented reality experience and contest throughout the launch period.

From Nov 15, 2021, consumers can take a virtual trip to France – the home of 1664 Rosé – through an immersive augmented reality brew experience simply by tapping on a link or scanning a QR code on 1664’s social media pages on Instagram and Facebook.