Scheduled to open in 2028 and 2029 respectively, the new-build properties reflect Dusit’s strategy to grow ASAI Hotels in destinations where culture, community, dining, and discovery come together to shape memorable stays.

Created for curious travellers seeking authentic local connections, thoughtful design, and quality experiences at accessible rates, ASAI Hotels combines compact, intelligently designed rooms with vibrant communal spaces that encourage guests to eat, work, play, and connect. Each hotel is designed to integrate with its surrounding neighbourhood, working with local businesses, creators, and communities to help guests experience each destination from a fresh perspective.

Since debuting in Thailand with ASAI Bangkok Chinatown in 2020, the brand has expanded to include ASAI Bangkok Sathorn and ASAI Kyoto Shijo in Japan. Its growing pipeline reflects increasing demand for lifestyle-led accommodation that combines convenience and comfort with authentic connections to the surrounding community.

“Today’s travellers are increasingly looking beyond traditional hotel stays. They want places that reflect the character of their destination, provide opportunities for connection, and deliver meaningful experiences without compromising on quality or value,” said Chanin Donavanik, Group CEO, Dusit International. “ASAI Hotels was created with these evolving expectations in mind, and the signing of ASAI Hat Yai and ASAI Patong Phuket demonstrates our confidence in the long-term potential of Thailand’s lifestyle hospitality segment. Both destinations have their own unique energy and strong growth prospects, and we look forward to introducing hotels that connect guests with the communities, culture, and experiences that make each location special.”

Located on Samchai Road in the heart of Hat Yai’s city centre, ASAI Hat Yai will introduce the brand to one of Southern Thailand’s most important commercial and tourism hubs. A key gateway connecting Thailand with Malaysia and the wider region, Hat Yai continues to attract strong domestic and cross-border demand, supported by its transport links, thriving local businesses, popular street food scene, and distinctive Thai-Chinese heritage.

The hotel will comprise 116 thoughtfully designed guest rooms created for different styles of travel – from comfortable spaces for solo travellers and couples to larger rooms with bunk beds designed for families and groups of friends.