Tourism Malaysia and Emirates ink MOU to promote Malaysia

where2life | May 9, 2024 | 0 | Happening Now , Travel , Travel Buzz

Tourism Malaysia has signed a Memorandum of Understanding (MOU) with Emirates on the first day of Arabian Travel Market (ATM) which is currently underway.

Emirates also signed MOUs with Türkiye Tourism Promotion and Development Agency (TGA) and the Abu Dhabi Chamber of Commerce. 
These agreements demonstrate the airline’s commitment to entice more travellers across its network of more than 140 destinations to experience the sights, culture and attractions of each destination, in addition to supporting travel opportunities for local UAE companies and SMEs. 


Emirates and Tourism Malaysia will work to promote tourism and boost visitor traffic into Malaysia from the airline’s global network.  

The MoU was signed by Orhan Abbas, Senior Vice President, Commercial Operations, Far East and Datuk (Dr.) Yasmin Mahmood, Chairman of Tourism Malaysia in the presence of Nabil Sultan, Emirates Executive Vice President, Passenger Sales & Country Management.


Through the strategic agreement, both parties will explore joint advertising and tactical campaigns and where viable, Emirates will facilitate familiarisation trips from key markets in the Gulf and the Middle East to Malaysia to generate awareness and demand.


Orhan Abbas commented: “For over three decades, we’ve been serving Malaysia with world-class service and industry-leading products, while seamlessly connecting the popular gateway with the rest of the world. We’re excited to collaborate with Tourism Malaysia to help drive more traffic growth into the market by leveraging our extensive global network to generate more opportunities for travellers to explore Malaysia’s rich attractions, unique landmarks, and cultural heritage.”


Last year, Emirates and Batik Air Malaysia launched a codeshare agreement, allowing Emirates’ customers to easily access five domestic Malaysian cities and three regional Southeast Asia points via Kuala Lumpur.


Meanwhile, Emirates and the Türkiye Tourism Promotion and Development Agency (TGA) will collaborate on strengthening Türkiye’s touristic appeal in new and existing source markets. The agreement was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations, Europe and İsmail Bütün, General Manager of TGA in the presence of Adnan Kazim, Emirates Deputy President and Chief Commercial Officer.


Under the new agreement, Emirates and TGA will join hands to promote tourism from key markets across the airline’s global network, explore opportunities to organise familiarisation trips to Türkiye, and collaborate on joint marketing and promotional campaigns that highlight the destination’s uniqueness.

Source – Emirates


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