The “Love The Philippines” tourism campaign was launched by the Department of Tourism (DOT) recently to promote the “Pearl of the Orient Seas”.

The new campaign will replace the previous tagline – “It’s More Fun in the Philippines” for till 2028.

With their 50th anniversary celebrations recently, the Department of Tourism introduced a new tourism campaign to promote the country as a powerhouse in the region.

Tourism Secretary Christina Frasco said that the move is to “evolve” and “move on” with the new campaign post pandemic. 

“We must evolve and we must move on taking into consideration everything that we have been through,” Frasco said.

“So, the Philippines will continue to be fun. But now also it will have a very substantial approach to its branding campaign,” she added.

Meanwhile, the move to launch a new tourism campaign is in line with President Ferdinand “Bongbong” Marcos Jr.’s pronouncement during his first State of the Nation Address when he mentioned his vision to enhance the Filipino brand of tourism.

Source – philstar Global