Selangor Tourism’s Pusing Selangor Dulu promotion

where2life | 24 December 2020 | 0 | Events , Spotlight , Travel , Travel Buzz

Selangor Tourism has launched its latest campaign dubbed “Eager to Travel? Pusing Selangor Dulu!” promotion officiated by Selangor Menteri Besar, Dato Seri Amirudin bin Shari recently.
 
Selangor MB launching the promotion.
 
 
Among the VIPs present at the launch was the Chairman of Standing Committees of Tourism, Environment, Green Technology and Orang Asli Affairs of Selangor State, Hee Loy Sian and Azrul Shah Mohamad, General Manager of Tourism Selangor.
 
Also present was Che Puan Juliana Evans as the Ambassador of the “Eager to Travel? Pusing Selangor Dulu!”
   

The campaign was first introduced via digital platform commencing June 10th, following the announcement by the Ministry of Tourism, Arts and Culture (MOTAC) on the re-opening of domestic tourism in conjunction with the implementation of the Recovery Movement Control Order (RMCO).

The Selangor State Government has taken the first step in announcing two Economic Stimulus Packages and an Economic Recovery which includes a Tourism Aid Package with total allocation of a staggering RM 2,600,000.00.

A sum of RM 553,000.00 from this amount was given as a one-off incentive amounting to RM 1,000 per person was officially handed over to a total of 553 recipients comprising 486 members of Selangor Tourist Guide Association (SGTA), 16 homestay coordinators authorized by MOTAC and 51 Selangor Community Hosts.

 
Tourism ambassador
 

 

 

The second element to the Tourism Aid Package is the publication of “Selangor’s Tourism Voucher” subsidy with an allocation of RM 2,000,000.00. Selangor’s Tourism Voucher has officially been activated at “Eager to Travel? Pusing Selangor Dulu” Campaign Launch held in Shah Alam.

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The voucher is offered in the form of electronic wallet cash-backs and electronic vouchers amounting to RM 200 for each successful registrant. 
 

The vouchers have to be used to purchase from a list of tourism packages offered on the electronic wallet application,  Touch n’ Go E-Wallet and marketplace application, Lazada Malaysia featured via a special micro-link; “Eager to travel? Pusing Selangor Dulu!’ Campaign.

The vouchers will commence sales on both e-commerce platform on the Jan 8th to Jan 31st, 2021, with the validity on the purchased packages up until 31st June 2021. 

 

In honouring the frontliners, Selangor State Government is offering a 3,000-application quota, special to Selangor’s frontliners combatting Covid-19 in the State.

Meanwhile Che Puan Juliana Evans will be working hand-in-hand with Tourism Selangor in promoting the campaign initiatives and Selangor’ tourism gems on her dedicated social media platform. 

 

This appointment is coherent with Tourism Selangor’s vision to reach out to a larger audience base with a “fresh” and up-to-date alternative via digital platform.

In partnership of Tourism Selangor and Malaysian Inbound Tourism Association (MITA), a total of 17 “Eager to travel? Pusing Selangor Dulu” tourism packages were also launched the same day. The partnership involves the coordination and the efforts in putting together a list of Selangor’s tourism packages which are then to be marketed by tourism agencies registered with MITA.

The “Eager to Travel? Pusing Selangor Dulu!” Campaign is driven towards a well-rounded execution which also includes smart partnerships and the strengthening of relationships with tourism industry players such as hotel operators, tourism agencies, airlines and the media to promote Selangor’s tourism attractions on a  bigger scale, including integrated tourism packages which will take tourists to all nine districts in Selangor.

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