Hailed as the very first fast food chain to open in Malaysia, A&W reopened its outlet at the Ipoh Parade shopping complex recently with throngs of people patronizing the outlet.

“We decided to go back to Ipoh city after so many years as we want to bring back the memories that Ipohites had in the past with the new retro concept of A&W.

“We wanted to bring back the “good old days” while at the same catering to a young and modern generation of consumers. While the new store will certainly have its unique appeal to the older generation, we believe that millennials will find the new store more Instagram worthy as we believe we have something truly unique in A&W,” said Emily Tan, marketing manager of A&W Malaysia Sdn Bhd to Where2lifestyle.

The A&W Ipoh is the 51th outlet in Malaysia and follows the retro themed concept which features a modern take on chic retro design.

“We are excited to bring the new retro concept A&W because Malaysians have grown up with the brand since 1963, having come to love some of our signature menu items such as flavorful coneys, tantalizing waffles and our most refreshingly iconic A&W RB.

“In more recent times, however, Malaysians have also built a fond affinity with some of newer signatures including the Mozza Burger and our Golden and Spicy Aroma Chicken made from fresh ingredients to ensure the highest quality of our offering,” said Emily.

It was back in 1963, when A&W made Malaysian history when it became the first fast food restaurant to open in the country. For more than half a century, the brand has etched itself into the hearts of Malaysians with its famed and distinguished root beer, floats, burgers, ice cream waffles and its beloved mascot, Rooty the Bear.