Set against the stunning backdrop of the Andaman Sea and Langkawi’s UNESCO Global Geopark, The St. Regis Langkawi, part of Marriott Bonvoy’s global portfolio, brings a touch of the French Riviera to Malaysia’s jewel of the Andaman with the launch of the highly anticipated Vilebrequin for St. Regis capsule collection. 

This global collaboration between the iconic luxury resort brand and the legendary French swimwear label debuts in Langkawi with a series of immersive, family-focused experiences inspired by the island’s natural beauty and the enduring spirit of the St. Regis Family Traditions program.

At the heart of this collaboration is the St. Regis Family Traditions program, which honors the spirited legacy of the Astor family and serves as the foundation for this new chapter. Captivating guests of every generation, from the youngest on the family tree to the seasoned traveler, the program seeks to educate, inspire, and fulfill guests through unexpected experiences on a global scale. 

In Langkawi, this spirit comes to life through a limited-edition Vilebrequin for St. Regis capsule collection of swimwear, accessories, and beach games. This new era of the Vilebrequin for St. Regis partnership embodies what it means to truly Live Exquisite: the lifestyle collection is designed for meaningful moments, from sandcastle building to seaside adventures. Thoughtful details such as playful prints of resort vacation scenes, adventure-ready accessories, and timeless pieces in classic cabana stripes, make it a celebration of family travel at its most joyful. Extending the experience beyond the resort, select gondolas of the iconic Langkawi Cable Car, one of the island’s most beloved attractions, will feature playful motifs from the collection, offering a whimsical journey above the treetops and an invitation to see Langkawi through the lens of timeless resort memories.

To celebrate the launch locally, The St. Regis Langkawi will unveil a Vilebrequin Pop-Up Experience at its beachfront dining venue, Pantai Grill. Guests can savour a French Riviera–inspired seafood platter brimming with the freshest catch from Langkawi’s waters—think rock lobster, tiger prawns, scallops, and Chilean black mussels, served with vibrant condiments and sides for the perfect ocean-to-table indulgence. The à la carte menu continues the coastal journey with Mediterranean classics such as Niçoise salad with tuna and French beans, vegetable ratatouille with crusty baguette, and salted cod aioli with baked potato. 

Perfect for families and groups, the ‘Made for Sharing’ selection invites moments of conviviality, featuring pulled beef tacos with BBQ braised beef and tomato salsa, anchovies and onion Provençal pizza, red snapper tacos with young mango salad, and the hearty Forestière pizza topped with mushrooms and beef bacon. To complete the experience, curated cocktails and mocktails infused with the colours and spirit of the Vilebrequin for St. Regis capsule collection offers a refreshing toast to Riviera style in the heart of Langkawi.

This new era of the Vilebrequin for St. Regis partnership embodies what it means to truly Live Exquisite—where elevated design meets meaningful leisure. Families can then carry the experience from table to shore with a friendly game of beach paddle, played using the beautifully crafted paddles from the collection, transforming simple seaside moments into cherished memories. To complete the experience, the collection will be available for purchase at the hotel’s lobby retail display, allowing guests to bring a touch of Riviera style home. Families booking the hotel’s signature Family Traditions room package during the campaign period will receive exclusive in-room amenities inspired by the
Vilebrequin for St. Regis designs, creating a lasting keepsake of their Langkawi escape.

“Langkawi has always been a destination where families come together to discover the beauty of nature and each other,” said Derek Gomez, General Manager of The St. Regis Langkawi. “This collaboration with Vilebrequin allows us to celebrate that spirit through an elevated resort experience that blends Riviera elegance with our island’s unique charm. It’s a perfect fit for our Family Traditions program and a testament to Langkawi’s growing appeal as a luxury family travel destination.”

The Vilebrequin for St. Regis capsule collection is available exclusively at select St. Regis Resorts worldwide and Vilebrequin flagship stores. At The St. Regis Langkawi, the pop-up experience launches in August 2025 and will run for a limited time, offering travelers an exquisite blend of French Riviera style and the island’s serene coastal landscape.

For reservations and enquiries, please visit bit.ly/FamilyTraditionsVBQ or contact 04-960 6666 / reservation.langkawi@stregis.com.

Source – The St Regis Langkawi