Sunway Property Sets RM4.2 Billion Sales Target in 2026 as Regional Expansion Accelerates
where2life | 18 March 2026 | 0 | Happening Now , Travel , Travel Buzz
Master Community Developer Sunway Property, the real estate arm of Sunway Group, has set a RM4.2 billion sales target for 2026, supported by a RM4.8 billion launch pipeline across Malaysia and key regional markets. The target builds on a record 2025 performance, where the developer surpassed its RM3.6 billion goal to achieve RM3.8 billion in total sales, continuing a steady growth trajectory from RM3.0 billion in 2024 and RM2.4 billion in 2023. The sustained momentum reflects buyer confidence, disciplined execution and resilient demand for well-located, master-planned developments offering long-term value.
As Malaysia enters a transformative phase driven by the 13th Malaysia Plan, major infrastructure investments and the Johor–Singapore Special Economic Zone (JS-SEZ), Sunway Property’s strategy is aligned with evolving homebuyer and investor expectations for connectivity, integrated living and value preservation. With RM9.5 billion in unbilled revenue as of 31 December 2025, the developer is well-positioned to deliver sustained growth through its Master Community Developer philosophy, Sunway Design & Development Architecture (SDDA) framework and Build–Own–Operate (BOO) model.
“Homebuyers today are more deliberate and value-driven. They prioritise certainty, liveability and long-term value, not just a unit. Our 2025 performance reflects the trust placed in Sunway Property to deliver, complete and steward communities over the long term. This continued focus and discipline underpins our RM4.2 billion sales target for 2026,” said Chung Soo Kiong, Managing Director of Sunway Property.
Market Insights Shaping Sunway Property’s 2026 Pipeline
According to Knight Frank’s Malaysia Real Estate Highlights 2H 2025, residential properties accounted for 61.4% of nationwide transactions, with buyers prioritising quality, connectivity and long-term value amid a phase of selective optimism. Demand remains concentrated in well-located urban developments within the Klang Valley, while Johor is experiencing renewed cross-border interest driven by the JS-SEZ and RTS connectivity. Penang continues to attract technology-led investment.
This evolving buyer behaviour is reflected in Sunway Property’s regional digital engagement, with over 93% of corporate website traffic in 2025 originating from key local and international markets, including Singapore and China. These markets recorded sustained momentum across the year, with Singapore registering close to 40% audience growth and China demonstrating a marked late-year acceleration.
This digital interest has translated into purchases of Sunway Property developments, with international buyers increasing their share of total purchasers from around 6% in 2023 to 15% in 2025. Singapore remained the largest foreign buyer market, alongside growing participation from China, Taiwan and other regional and international markets, underscoring Sunway Property’s rising relevance among cross-border buyers and investors.
2026 Project Launches Across Malaysia and Key Regional Markets
In direct response to these market dynamics and guided by its SDDA pillars of Sustainability, Innovation, Health & Wellness and Lifestyle & New Experience, Sunway Property’s pipeline continues to cater to buyer priorities, reinforced by its BOO model which enables the ongoing stewardship of key assets within its developments.
Johor:
Within the 2,000-acre Sunway City Iskandar Puteri (SCIP), Sunway Property will introduce its second phase of Sunway Sakura, featuring landed semi-detached homes. This will be complemented by two additional residential developments — serviced apartments and linked semi-detached houses — alongside lifestyle components such as the Jeffrey Cheah Circuit and Sunway Puteri Hills, further strengthening the township’s integrated ecosystem. Recognising Sunway Property’s expertise as a Master Community Developer, SCIP was recently awarded a Platinum distinction at the Smart Township Malaysia Awards by PLANMalaysia and the Ministry of Local Government Development (KPKT), making it Malaysia’s first developer-led township to be accorded the Platinum distinction. At the Bukit Chagar Rapid Transit System (RTS) transit-oriented development (TOD) adjacent to the RTS station, Sunway Property plans to launch its first residential tower, strengthening its presence along the Johor–Singapore corridor.
Klang Valley:
In 2026, Sunway Property is set to launch its second phase of Sunway Serene 2 and Tower C of Sunway Velocity 3 catering to family-oriented buyers and urban residents seeking highly connected locations. On top of that, the Jeffrey Cheah Performing Arts Centre at Sunway Square in Sunway City Kuala Lumpur is also scheduled for completion, further enhancing the township’s integrated lifestyle offering.
Penang & Ipoh:
Sunway Property will introduce retail components and serviced apartments within its thriving master-planned Sunway Wellesley township in Penang. In Ipoh, Sunway Bayu marks the final landed residential phase in Sunway City Ipoh, while Sunway Ipoh Mall is targeted for completion in 2027, reinforcing the township’s maturity and long-term vibrancy.
International:
In Singapore, Sunway Property will launch the Pinery Residences, a mixed development in 2026, following its acquisition of a mixed-use site at Tampines West in 2023. In China, the developer plans to introduce a new condominium block within Sunway Gardens, while a strategic re-entry into Cambodia is being evaluated as part of its measured regional expansion strategy.Advancing Transit-Oriented and Industrial Developments as Core Growth Pillars
Beyond these integrated townships and standalone developments, Sunway Property is accelerating its focus on TODs and industrial real estate in 2026. In 2025, the developer committed to two large-scale TOD investments — the RM4 billion Bukit Chagar RTS TOD in Johor and the RM2 billion Seremban Sentral TOD in Negeri Sembilan — reinforcing its strategy to develop high-density, mixed-use communities anchored on public transport infrastructure.
Beyond these integrated townships and standalone developments, Sunway Property is accelerating its focus on TODs and industrial real estate in 2026. In 2025, the developer committed to two large-scale TOD investments — the RM4 billion Bukit Chagar RTS TOD in Johor and the RM2 billion Seremban Sentral TOD in Negeri Sembilan — reinforcing its strategy to develop high-density, mixed-use communities anchored on public transport infrastructure.
In parallel, Sunway Property continues to expand its industrial portfolio to support Malaysia’s growing manufacturing, logistics and data-driven economy. Key offerings such as Sunway Rawang Managed Industrial Park in Kuang and Equalbase Sunway 103° in Sunway City Iskandar Puteri — a designated free commercial zone supporting cross-border trade, logistics and data centres — position the Group to meet rising demand for modern industrial and digital infrastructure.
Extending Value Beyond Handover
Beyond development, Sunway Property continues to extend the value proposition through Sunway Property+, a holistic aftersales ecosystem comprising Care+ (home maintenance services), Rent+ (rental advantages) and Reward+ (special discount and privileges). Care+, which offers handyman and cleaning services, remains the most widely adopted offering, supporting over 8,000 homes across the Klang Valley and Johor, and set to reach 10,000 more by end-2026. Further enhancements in 2026 will include the introduction of move-in and move-out services in response to strong homeowner demand, underscoring Sunway Property’s data-led evolution from building homes to stewarding long-term value across the homeownership journey.
Malaysian Roots, Regional Expansion
As Sunway Group looks to The Next 50 Years & Beyond, Sunway Property remains aligned with the Group’s long-term vision of building future-ready communities that deliver enduring value for homeowners, businesses and society. Even as it grows regionally, Sunway Property remains proudly rooted in Malaysia, where it has spent more than five decades shaping integrated, people-first townships guided by its Master Community Developer ethos and commitment to inclusive, sustainable development.
That trust is reflected in Sunway Property’s Gold recognition at the 2025 Putra Brand Awards — its return to the top tier after seven years, and its 16th consecutive year of recognition. Voted entirely by the public from a survey of over 51,000 consumers, the award reaffirms the strength of the Sunway Property brand and the confidence Malaysians continue to place in its communities.
Source – Sunway Property
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