The new Rolls-Royce Ghost launched in Malaysiawhere2life | March 31, 2021 | 0 | Events , Shop , Special features , Spotlight
The new Rolls-Royce Ghost debuts in Malaysia.
Rolls-Royce Motor Cars announces new Ghost Extended, offering the indulgence of enhanced rear seating space with no compromise to Ghost’s driving dynamics.
New Ghost is the result of careful consultation with the marque’s customers and observation of its role as both a chauffeured business and self-driven leisure car. Over a decade, which saw the first Ghost become the most successful Rolls-Royce model in the marque’s 116-year history, it became clear that clients appreciated the breadth of capability but wanted the new model to adopt a minimalist, ‘post-opulent’ design, entirely appropriate for this current era.
The execution of the first Goodwood Ghost, and its laser focus on meeting the demands of its clients, was an unmitigated success, and over the course of its ten-year lifecycle, this transformative motor car became the most successful product in the company’s history.
Ghost’s formidable success was vital in enabling the brand to scale up production, invest in its capabilities and establish Rolls-Royce as the truly global brand it is today. Additionally, Ghost’s decade-long market presence enabled the marque’s Luxury Intelligence Specialists to gather vital information about developing behaviours in how Ghost clients use their motor car, how they commission it and how they perceive Rolls-Royce.
These highly successful and diverse entrepreneurs and founders, who selected this product to celebrate their ongoing ascension, were citizens of the world – they had been educated abroad, they travelled extensively and experienced Rolls-Royce in many cultures.
Due to Ghost’s energetic, dynamic personality, these clients came to realise that the Rolls-Royce brand could offer more than a chauffeur-driven experience. Indeed, in the United States of America and areas of Europe, clients were self-driving their Ghost from the very early stages of its introduction.
In Asia, clients were engaging heavily in the connected technology on board, be it for business or pleasure
Meanwhile, Ghost Extended is the product of an exhaustive process of consultation with a new generation of Rolls-Royce clients, with intriguing interest in this model seen across the country.
This global, highly dynamic group of entrepreneurs expressed a desire for a chauffeur-driven business tool for the week that can transform into a serenely comfortable and dynamic self-driven saloon at the weekend. Ghost Extended is the response.
First customer deliveries will be made in the first quarter of 2021.
Ghost Extended offers 170mm more space than Ghost, providing more rear legroom than any four-seat sedan. Customer centricity has informed every step of the development process. A key learning was that Ghost Extended customers wanted no compromise to Ghost’s pure, minimalist design. The marque’s designers worked to cloak the extra length by only extending the rear door and body around the rear door apertures, preserving the lines of the car.
Rear Suite Serenity – A suite of enhancements to the rear of the cabin reflects Ghost Extended flexibility. For the first time, a reclining Serenity Seat can be specified, offering a new dimension of rear seat comfort akin to a business jet cabin environment. The rear cabin also provides the perfect environment to transition from business to leisure. To enhance this, a Champagne fridge is provided between the rear seats and has been developed with exacting attention to the needs of the Rolls-Royce client. To achieve this, the marque’s engineers consulted with a Master Sommelier. They learned that the optimum serving temperatures of non-vintage Champagne is around six degrees centigrade and vintage Champagnes is around 11 degrees centigrade. To that end, the refrigerator operates two cooling modes, chilling to six degrees and 11 degrees.
Technology Without Obtrusion – Ghost is the most technologically advanced Rolls-Royce ever created. For Ghost Extended entrepreneurial customers, access to WiFi and cutting-edge infotainment systems is essential for use during the business day. However, technological functions have been deployed with care to reflect customer demand for a serene environment, free from unnecessary distractions. The commitment to delivering a pure, detoxifying space extends to the air within the cabin. To deliver this, Ghost is equipped with a new Micro-Environment Purification System (MEPS). This technology enhances existing air filtration systems through software and hardware. Highly sensitive Impurity Detection Sensors detect ambient air quality, automatically activating fresh air intakes into Recirculation Mode. If unacceptable levels of airborne contaminants are detected, the air is passed through a nano fleece filter that is capable of removing nearly all ultra-fine particles within the cabin in less than two minutes. A suite of technologies enhances the driving experience in urban and country settings. This includes laser headlights with more than 600m of illuminated range and key safety enhancements including vision assist with day and night-time wildlife and pedestrian warning; alertness assistant; a four-camera system with panoramic view, all round-visibility and helicopter view; active cruise control; collision warning; cross traffic warning; lane departure and lane change warning. An industry-leading 7×3 high definition head-up display and self-park ensures absolute effortlessness whatever the driving conditions.
All-Aluminium Spaceframe and New V12 Engine – Ghost Extended is built on the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium space frame that underpins every new Rolls-Royce model. The marque’s hallmark Magic Carpet Ride is delivered by a new Planar Suspension System, the result of more than 10 years’ exhaustive testing and refinement by specialist engineers. Featuring continuously variable, electronically controlled shock absorbers, self-levelling high-volume air strut assemblies and a world-first upper wishbone damper; this technology has never been previously applied to a production motor car. Ghost Extended also benefits from all-wheel drive and all-wheel steering for the frst time. Power is provided by a 6.75-litre twin turbocharged V12 engine developed exclusively for Ghost. It produces 571PS and 850Nm of torque. The requirement for silence when travelling is answered through 100kg of acoustic damping materials incorporated into the chassis, bodywork and tyres, it delivers exhilarating performance without disturbing the serenity within.
MATERIALS AND METHODS
Simplicity Through Complexity – The pursuit of design simplicity requires highly complex engineering and craft techniques. For example, sophisticated interior and bodywork forms are only achievable through advanced 3D printing technologies. This is the first time this technology has been combined with Rolls-Royce’s traditional craf and engineering capabilities. For Ghost Extended, beam-melted metal components are welded to the body-in-white, while parts made by multi-jet fusion and selective laser sintering are individually fted at the Home of Rolls-Royce. More traditional craf is given contemporary expression through the introduction of two new wood finishes, developed especially for Ghost. Obsidian Ayous is inspired by the rich palette of colours found in igneous rocks, while Dark Amber has veins of fne aluminium particles running through the wood. Both are available in open-pore finish, allowing the tactility of the material to fully express itself.
Malaysia Pricing •
-Ghost Extended from *RM 1,650,000
-Ghost from *RM 1,450,000