AirAsia media group launches Jannine Weigel aircraft livery

where2life | December 13, 2020 | 0 | Airlines , Dine , Events , Spotlight , Travel , Travel Buzz

AirAsia Media Group announced today a new aircraft livery as part of a unique integrated marketing campaign for RedRecords artiste – Jannine Weigel’s debut hit-single Passcode.

The campaign also utilised a dynamic mix of other media channels such as digital media, ambient media as well as customer relationship management (CRM).

The livery on an AirAsia Airbus A320 aircraft which currently serves domestic routes within Malaysia features a spectacular image of Jannine with a dash of red to depict her fun-loving personality.

“AirAsia Media Group is a one-of-a-kind marketing solutions partner, integrating adtech and data with content and publishing channels, focusing on travellers and pop-culture in Asean. By leveraging the group’s extensive range of omnichannel media assets and rich first-party database, we are able to engage consumers at every touchpoint and provide targeted media solutions to brands.

 

Jannine Weigel posing infront an AirAsia aircraft.

 

“Together with RedRecords, our aim is to expand awareness for Jannine’s first single through AirAsia Media Group’s ecosystem and establish her as an Asean star. As part of an integrated campaign to promote her single which included digital media, in-flight media as well as CRM, the aircraft livery completes the whole media asset offering to further build resonance and generate awareness across the region, once the aircraft starts servicing international routes when travel restrictions are lifted.

“The campaign results have exceeded our expectations with an over-delivery of our target reach by 140%, with key channels being our homepage, push notifications and our flight check-in page. Jannine’s single, Passcode, owned 18.9% share of voice on airasia.com, which was the highest compared to any other campaigns running at the same time.” saidSumit Ramchandani, CEO AirAsia Media Group.

Meanwhile, Hassan Choudhury, CEO RedRecords commented, “RedRecords are thrilled to collaborate with AirAsia Media Group in order to take Jannine’s career to greater heights. The results of the campaign speak for itself and we look forward to many more campaigns in the future leveraging on the wealth of data and reach that AirAsia Media Group has, to generate awareness for our artists.”

Marcio Kogan, Studio MK27 Kogan’s design vision is reflected throughout Patina Maldives’ accommodation, restaurants and social buildings. Public spaces are open, light and inviting and offer a communal beating heart with the Fari Marina Village and Fari Beach Club.

Here, guests will find alluring retail and enticing dining options as well as a large, commissioned James Turrell pavilion. The permeable design of the island’s buildings promotes a pleasing and inviting experimentation of each space; these are organised according to a hierarchy of textures and coverings that creates a gentle transition between open and closed spaces.

Throughout the interiors, earthy colour palettes, subtle textures and matte surfaces are complemented by arcadian materials to create a dialogue with nature. Wood, linen, rattan, paper cord, stone and natural fibres extend out from the interiors, blurring boundaries, drawing the outside world in whilst enticing inhabitants out.

Uniquely for the Maldives, floor to-ceiling panoramah with sliding window systems allow the villas to be opened to the elements on all three sides – while custom-made blackout blinds offer cocoon-like cosiness at the touch of a button.

Millwork furniture customised by Studio MK27 exclusively for Patina Maldives incorporates subtle practical and aesthetic design features that elevate the in-room experience and cater to the needs of the connected contemporary traveller, from bed frames with integrated control panels to concealed device charging compartments.

Carefully selected pieces from the world’s leading furniture designers imbue the spaces with individuality and luxury: from Bassam Fellows, Lin Brasil, Gervasoni and Vitra indoors; to Dedon, Carlos Motta, and Paola Lenti outdoors.

Further drama is added by unique features including monolithic standalone twin vanities made from Nero Marquina marble and basins hewn from a single block of stone, offset by bespoke Italian porcelain tiles and al fresco free-standing double bathtubs.

Patina Maldives has further underlined its cutting-edge architectural credentials and passion for socially conscious hospitality by joining Design Hotels, a handpicked collection of independent, design-driven hotels that function as social hubs and spaces for purposeful experiences.

Patina Hotels & Resorts encourages guests to nurture genuine connections with themselves and the world around them. Human-centred design ensures that spaces flow with guests’ natural modes, gently and intuitively anticipating and providing for each individual’s needs so that no two stays are the same .

Related Posts

JUST IN - Air Asia to resume flights

New CEO at Airasia

where2life | May 19, 2021 | 0

airasia super app (previously known as airasia.com) today announced the appointment of Amanda Woo as its Chief Executive Officer effective May 19, 2021.  [caption id="attachment_6105" align="aligncenter" width="640"] Amanda Woo[/caption]   Amanda…

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Download e Magazine

Categories

Recent Posts

Archives

Video