Virtual celebration and goodies for Liverpool FC fans

V. Sivaji | August 26, 2020 | 0 | Happening Now , Hotels , Live , News , Special features , Travel , Travel Buzz

Die-hard Liverpool Football Club (LFC) fans celebrated the Reds’ historic Premier League win with fellow fans all over the world virtually recently.

Some 500 Malaysian fans paid tribute to the team and other fans around the world by singing the Liverpool FC fan anthem – “You’ll Never Walk Alone”.

The videos were recorded separately wherever fans were and then put together in a single video tribute placing the fans in a virtual stadium in celebration of the champions’ trophy lifting.

Featuring congratulatory quotes from fans in Peninsular Malaysia, Sabah and Sarawak, the resulting chorus of previously individual voices resounding soulfully within the virtual stadium is especially poignant, given Liverpool FC’s long-awaited trophy presentation at Anfield’s hallowed pitch was a bittersweet affair to an almost-empty stadium due to the global Covid19 pandemic.

The video by Red fans in Malaysia was made possible by Carlsberg – Liverpool FC’s longest standing corporate partner for 27 consecutive seasons – in the spirit of celebrating the Reds’ record-breaking run together even while physically apart and pledging support to make the next season even better.

“It has been an unprecedented honour to share in the inspirational outpouring of support and celebration from fans of Liverpool FC throughout Malaysia even during these very challenging times.

“Last year, we went all red for The Reds with the limited run of Carlsberg Red Barley and this year, we’re taking it one notch higher by painting the town red with the Champions livery across all our Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans.”

“As a brand, Carlsberg has stood beside the Reds through thick and thin over 27 seasons with more to come. We have and will continue to do the same with our consumers, customers and business partners in anticipation of making the next shared success and celebration even better,” said Stefano Clini, Managing Director of Carlsberg Malaysia.
Carlsberg MD Clini with the gifts.

As an added surprise from the brewer, limited-edition Carlsberg x Liverpool FC Champions lockers custom-ordered to commemorate Liverpool FC’s Premier League win will be up for grabs through online contests on Carlsberg’s Facebook page when the new season opens.
Carlsberg gift set

The green metal locker kits come with two Champions edition cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught and a special-edition Carlsberg stem glass with the Liverpool FC crest, but also a commemorative Carlsberg coaster featuring the champion team’s signatures.

Inside, the collectibles sit on a representation of Anfield’s turf surrounded by pictures of cheering fans throughout the club’s history. The Liverpool FC Champions locker kits join the line-up of Carlsberg memorabilia celebrating the occasion, including the limited-edition Champions Set and personally-signed player jerseys offered through Carlsberg “Buy, Scan & Win” consumer promotions.

Consumers stand to win simply through purchases at hypermarkets, supermarkets, convenience stores, bars, restaurants, coffee shops, and participating online stores.

Fans will have yet another chance to win the Liverpool FC Champions Set on an easy-to participate online contest on Carlsberg Malaysia’s Facebook page between Sept 1 to Sept 7, 2020.

Meanwhile, visit the Carlsberg MY Facebook page at to view the video tribute.


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