Ayam brand CSR in Penang

where2life | October 20, 2021 | 0 | Events , Happening Now , News , Shop , Special features , Travel , Travel Buzz

Playing its role as a caring corporate citizen, Ayam Brand, known for its quality canned food range, donated food to several homes in Penang.

 

The Ayam Brand Community Care Campaign 2021  themed #AyamBersamaMu, promotes healthier lifestyle choices through the 3S concept of the Malaysian Healthy Plate, nurtures livelihoods through the #AyamFutureCreator program while contributing two months’ supply of Ayam Brand products to participating homes.

 This year’s campaign is fully virtual and SOP-compliant for the health and safety of all participants, allowing experts dietitians from KPJ Damansara Specialist Hospital and 18 year old entrepreneur and well-known content creator Arianna Natasha of Arianna Kitchen to interact with children in all states.
 
It will aid and educate 1,500 children from 32 charity homes nationwide while providing them with more than 230,000 healthy Ayam Brand meals. 

This includes 84 children from Persekutuan Kebajikan Anak-Anak Yatim Islam, Penang, Pusat Jagaan Sinar Ceria, Penang, and The Salvation Army Penang Children’s Home, Penang.     


 
“The CSR campaign which is now in its fourteenth year has contributed more than two million healthy meals to more than 25,000 people from 539 charity homes and NGOs.
 
“More Malaysians are now focused on healthier lifestyles with many of us enjoying making our own meals. The Ayam Brand team considered this in creating the #AyamBersamaMu campaign so that it is timely, relevant and useful to all participants giving them expert advice on better diets and inspiring them to be future content creators, while providing tangible support of two months’ supply of our products for each participating home. In addition, #AyamFutureCreator participants stand to win a total of RM6,000 in Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans,” said Ayam Brand general manager, Ms Chin Lee Foon.
 
Each participating home has received an #AyamBersamaMu starter kit of kitchen utensils, lighting, and filming accessories as well as Ayam Brand products for their journey towards becoming future creators. The two months’ supply of products include kids’ favourites that are high in protein and rich in Omega-3 namely Ayam Brand Tuna Mild and Spicy, Ayam Brand Saba Deli Natural and Ayam Brand Baked Bean Cheese.  
 
Ayam Brand emphasizes the contribution of its canned fish products as many charity homes lack regular access to fish such as tuna and saba that are a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.

 
The KPJ Damansara’s Dietetic Services team are providing a virtual workshop on the Malaysian Healthy Plate popularly known as #SukuSukuSeparuh that recommends each daily meal to consist of a quarter protein, a quarter complex carbohydrates and half of fruits and vegetables, in portions based on the individual’s palm, fist and cupped palm size. This easy to visualize guide can be a guide for lifelong healthy eating.
 

The Ayam Brand Show Us Your Healthy Plate competition saw teams from each home assembling healthy meals based on #SukuSukuSeparuh guides. The top three teams for each state will receive trophies, certificates of participation and customised lunchboxes.  
 
Arianna Natasha, the 18-year-old founder of Arianna Kitchen and self-taught content creator who has almost 400,000 Instagram followers, proved an excellent mentor for the children through the easily relatable #AyamFutureCreator workshop session. 
 
The #AyamFutureCreator competition requires teams of children to create a 1 to 3 minute cooking video using Ayam Brand products, using #SukuSukuSeparuh Malaysian Healthy Plate principles, based on the tutorial by Arianna. The kids will need to film, edit, tag, hashtag and promote the video on social media to hone their skills as content creators. Arianna, the Ayam Brand team and the KPJ Damansara Dietetic team will decide on the winners, who stand to win a total of RM6,000 in PTPTN SSPN saving plans.
 
“We have not had events since the pandemic began as we follow SOPs closely. The kids have been so excited by the #AyamBersamaMu virtual event. They enjoyed the #SukuSukuSeparuh workshop, even the adults found it very useful for our own meal planning. They loved the #AyamFutureCreator workshop because all of them would like to be famous content creators. Our thanks to Ayam Brand™ for supporting NGOs for many years. We are glad to be selected because the two months’ supply of products will see us through times like these when donations are scarce. Our thanks to Ayam Brand™ for always being with us and caring for the community,” explains Anita Vasu of Pusat Jagaan Sinar Ceria, Penang.

Syabas to Ayam Brand for “looking out” for the needy and underprivileged during these trying times.


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