First Starbucks and FILA joint promotion

where2life | July 22, 2021 | 0 | Dine , Live , Spotlight , Travel , Travel Buzz

For the very first time, Starbucks is collaborating with iconic sportstyle brand FILA for an exclusive, co-branded collection of sporty street style essentials that seamlessly combine fashion, function, and on-trend design.
The collection is available exclusively to customers in Asia Pacific for a limited time only.

Blending Starbucks’ rich brand heritage with FILA’s classic aesthetic and modern design, the Starbucks® X FILA collection showcases bold yet timeless designs in FILA’s signature white, navy and red.
The must-have merchandise items feature drinkware and lifestyle accessories that energize adventure-seekers and trend-setters alike to seize the summer.

“Starbucks is excited to partner with FILA for the first time in this bold new collection.

“The Starbucks® X FILA collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region.” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific.

“Our first collaboration with Starbucks is sure to energize customers and fans across Asia.

“We’re proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.” said said Chase Park, Head Manager, Apparel Division, FILA Korea., FILA.

This unique lineup of Starbucks® X FILA offers a modern interpretation of two classics, with products that boast an on-the-go, classic and dynamic sensibility. The Starbucks® X FILA collection consists: –

White Collection
• Carryall Bag – A versatile bag with sturdy metal hardware and an adjustable crossbody strap to wear comfortably. It has a large interior mesh pocket and large outer pocket with metal zipper.
• Mesh Bag – The perfect bag to take on-the-go with two tone plastic zipper and metal hardware, two side pockets with metal snap closure and polyester webbing handles.
• ID Lanyard – An easy wearable and transparent card holder made of PVC with a detachable and adjustable strap, fasted with polished metal hardware.
• On The Go Tote – Upgrade yourself with this stylish transparent tote, featuring a detachable and adjustable crossbody strap fastened with polished metal hardware and lined with leatherette trims.
• Reusable Straw – A foldable straw that is portable and easy to carry with its own container for a neat and tidy storage. Features a keyring to attach to almost anything.
• Plastic Cold Cup – Classic and simple design with translucent double-wall construction to keep cold beverages cold and eliminate condensation. Features a smooth flat lid and straw for easy drinking.
• Stainless Steel Water Bottle – A double-wall stainless steel vacuum insulated tumbler with looped handle for easy carrying and convenience.

 Red Collection
• Bucket Bag – The classic bucket bag is reimagined with FILA’s heritage design. Featuring twill interior lining to ensure not only durability and wrinkle resistance, but also soft to the touch.
• Pouch – A small and practical hand carry pouch with a main compartment, zipped closure and twill lining. Also features a detachable nylon wristlet and both Starbucks and FILA’s branding.
• Stainless Steel Bottle with Lanyard – A double-wall constructed stainless steel bottle with a leak-proof screw lid and durable lanyard for easy portability. The design features high textured graphics made with 3D printing.
• Stainless Steel Travel Tumbler – A chic double-wall construction featuring the iconic color palette of FILA, showcasing FILA’s heritage with Starbucks timeless branding.
The designer collaboration will make its first drop with the white collection from July 20, 2021 at all Starbucks® stores across Malaysia, while the red collection will drop on July 23, 2021, while supplies last.

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