Carlsberg Malaysia helps some 250 coffee shops operators in Penang

V. Sivaji | June 26, 2020 | 0 | Dine , News

Some 250 coffee shop operators in Penang are being given vital assistance in the form of subsidised rental for their premises and also other promotional benefits by Carlsberg Malaysia.

The selected coffee shop operators will receive a 3-month utilities subsidy payment whilst over 2,000 coffee shops will benefit from the Carlsberg Smooth Draught price-off promotion where they can receive higher profits from the sales of Carlsberg Smooth Draught from now until end July.

Carlsberg Malaysia Safer Together promotion to assist coffee shops


The initiative is part of Carlsberg Malaysia’s efforts to reach out to Penang consumers and communities through a holistic ‘Safer Together’ campaign calling Penangites to support hundreds of F&B businesses who are affected by the Covid-19 outbreak.

The brewer pledged an investment of RM3.5mil on a nationwide Carlsberg Smooth Draught promotion exclusively at coffee shops and launched Carlsberg’s Adopt A Keg campaign to build patronage at local bars

Also In support of Penang government’s gradual recovery strategy on local economy and tourisms, Carlsberg Malaysia also extended the campaign period of ‘Adopt a Keg’ – that rewards consumers who have purchased Carlsberg for home consumption with free draught beers redeemable at local F&B outlets in order to help local bars get back on their feet during RMCO.


Safer Together_Adopt A Keg


The Adopt a Keg campaign allows beer lovers to fill their own virtual beer keg at by simply scanning the receipt and barcodes from their purchases of Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles whether from convenience stores, online retailers, supermarkets or hypermarkets.

Once the virtual keg is full, consumers will be rewarded with two free beers simply by presenting the unique QR code at participating F&B outlets. In Penang, some 30 outlets have participated in this campaign where beer lovers can enjoy freshly tapped beers at their local bars.

In addition, Carlsberg Smooth Draught, in partnership with the Malaysia Singapore Coffee Shop Proprietors General Association (MSCSPGA), will also provide utilities subsidy for 1,000 small and medium-sized coffee shop operators nationwide.

“The Covid-19 outbreak has caused many F&B operators struggling financially and we want to help them regain footfall during the RMCO period.

“We are pleased to help approximately 300 coffee shop and 30 bar operators in Penang to get back on their feet with the Carlsberg Smooth Draught price-off promotion as well as ‘Adopt A Keg’ campaign.

“We call on Penangite beer lovers to help these businesses recover smoothly and come back stronger, simply by enjoying their favourite beer.” said Lim Eng Wah, Northern Regional Sales Manager of Carlsberg Malaysia.

Redemptions for Adopt a Keg are limited to the first 10,000 consumers, with a total of 20,000 free glasses of Carlsberg beer to be given away.

Consumers can redeem their complimentary beer at participating outlets of their choice now until 31 August or while stocks last.

As an added bonus, consumers can adopt a full keg of beer with a special promotion of RM500 for 100 glasses of beer. The offer is limited to the first 1,000 consumers, who can redeem it at participating outlets or share beers from their virtual keg to other registered users.

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